• ARTICLES

    Essays, reflections, and critical observations on contemporary watch culture.
    For decades, the hierarchy of watchmaking seemed unquestionable. The great Swiss maisons sat...
    February 20, 2026 · Watches,Gus
    During our weekly run, Marco glanced at the watch on my wrist and asked a question that was at...
    February 6, 2026 · Rolex,Hype,Collector
    Empires rise. Empires fall. That much is etched into human history with relentless regularity....
    February 4, 2026 · Audemars Piguet,Release
    For the first time in years, Audemars Piguet has surprised me. And I mean truly surprised. ...
    February 1, 2026 · Explorer,Europe,Watches
    I didn’t get into watches because of status. Or investment returns. Or because a man on...
    January 30, 2026 · LVMH,Zenith,El Primero
    One of my favorite brands — and one that carries one of the most iconic movements in modern...
    January 30, 2026 · Lange,Collector,Watches,Fake
    At some point, the desire to own a watch becomes confused with the desire to appear as someone...
    January 25, 2026 · Rolex,Hype,Patek,Collector
    At some point, watches stopped being about horology and started being about validation. That...