
ARTICLES
Essays, reflections, and critical observations on contemporary watch culture.
25 septembre 2026The Marine was never a bad watch. But for a name this important, being good was never going to be...24 septembre 2026 · New ReleasesThe Grönefeld 1941 Quadrivium is expensive, complicated and definitely not for everyone. But...21 septembre 2026 · New RelaseG-Shock knows what it is. Apple Watch knows what it is. I’m still trying to figure out the H....20 septembre 2026The Cartier Cheich was never really about money. You had to cross the desert — and win it twice —...17 septembre 2026 · New Releases,HublotHublot has spent nearly half a century breaking the rules of what a luxury watch should look like...15 septembre 2026 · New Relase,RolexThe new Perpetual Padellone looks back to one of the most fascinating Rolex watches ever made....11 septembre 2026 · New Releases,WorldtimerSome watches grab me immediately because of the way they look. Others impress because of the...4 septembre 2026 · Geneva Watch Days 2026Many watchmakers try to be different. The problem is that being different is not particularly...2 septembre 2026 · Collector,Independent,New RelaseSomething unusual happened in the watch world this week. Collectors, publications and enthusiasts...31 août 2026 · Rolex,Explorer,GusThere is a strange irony at the heart of Rolex. The company that built much of its reputation...For decades, the hierarchy of watchmaking seemed unquestionable. The great Swiss maisons sat...20 février 2026 · Watches,GusDuring our weekly run, Marco glanced at the watch on my wrist and asked a question that was at...6 février 2026 · Rolex,Hype,CollectorEmpires rise. Empires fall. That much is etched into human history with relentless regularity....4 février 2026 · Audemars Piguet,ReleaseFor the first time in years, Audemars Piguet has surprised me. And I mean truly surprised. ...1 février 2026 · Explorer,Europe,WatchesI didn’t get into watches because of status. Or investment returns. Or because a man on...30 janvier 2026 · LVMH,Zenith,El PrimeroOne of my favorite brands — and one that carries one of the most iconic movements in modern...30 janvier 2026 · Lange,Collector,Watches,FakeAt some point, the desire to own a watch becomes confused with the desire to appear as someone...25 janvier 2026 · Rolex,Hype,Patek,CollectorAt some point, watches stopped being about horology and started being about validation. That...
No hype. Just time.

